Flourish Fi, was named one of the two winners of the financial startup competition at FEBRABAN TECH 2025, the leading banking technology event in Latin America, held from June 10 to 12 at the Transamérica Expo Center in São Paulo.

This marks Flourish Fi’s second consecutive win in the competition — a rare feat, as the event rules limit participation to two consecutive years, reinforcing its role as a showcase for innovation and constant renewal within the ecosystem.

The event selects 32 fintechs to have a booth in the Fintech Lounge and participate in the Arena Fintech competition, which consists of two phases. In the first, the fintechs' solutions are reviewed by a technical committee that selects 12 finalists to pitch live, which took place on June 11 in the Arena Fintech to a new set of judges that choose the winners. The two winners, Flourish Fi and Judit, were announced yesterday, June 12.

Flourish Fi was recognized for the originality and impact of its solution, which uses gamification and data intelligence to improve people’s financial health — while also helping banks and fintechs increase customer engagement and profitability.

During the event, the company also announced new contracts with major clients, including: PicPay, Carrefour Financial Solutions, and Santander Tuiio (Mexico).

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About FEBRABAN TECH

With more than 58,000 visitors in 2024, FEBRABAN TECH has established itself as the largest technology and innovation gathering for the financial sector in Latin America. The 2025 edition was centered around the theme “The Acceleration of the Financial Sector in the Age of Intelligence”, with a special focus on generative AI, Open Finance, cybersecurity, green finance, and financial inclusion.

The Fintech Lounge is one of the event’s highlights, bringing together selected startups to showcase innovative solutions in a space that fosters visibility, investor connections, and business generation with banks and tech companies.

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