We're changing the relationship between people & money

On a mission to build the infrastructure to help people develop positive money habits.

Our Story

Flourish FI is a fintech founded in Berkeley, California with the purpose of empowering people to create better money habits. Our founders, Pedro Moura (CEO) and Jessica Eting (COO) met during business school at UC Berkeley and united forces to change the way people interact with money.

Flourish FI’s solutions combine gamification with behavioral science, bringing loyalty and intelligence to financial institutions. We help the end users better manage their money while driving engagement and loyalty for banks and fintechs.

In 2020 Flourish FI started licensing our technology to financial institutions in Brazil and Latam. We have been recognized as the winner of the global award Inclusive Fintech 50 (IF50) by the Center for Financial Inclusion (CFI) and we are an official Mastercard partner to distribute our technology across the Americas.


Pedro Moura, CEO

Past experience: MorganStanley, Chase, Oportun

"I learned early on to be resilient and manage my hard earned money. As a first generation financial citizen, it was tough navigating the system without much guidance. This often felt like a tall barrier to climb in other to achieve a better future."

Jessica Eting, COO

Past experience: College Futures Foundation, ZeroDivide

"I watched my mom hustle to financially support the family on her own, working hard to stay above the need for the same government assistance programs she grew up on. I learned how to make my “dollar stretch,” but I learned very little about how to build the financial habits that could lead to future financial security."

Backed by leading investors


Driven by the mission

We connect with people through compassion and understanding and believe everyone deserves a financially secure future.

Embrace positivity

We are a team of optimists who encourage positive habits and embrace new perspectives.

Student always

We believe in continuous learning and self-improvement. It is important for us to maintain humility and be willing to learn.

Make things happen

We identify opportunities and are not afraid of holding ourselves accountable to act and execute.

Do the right thing

We question the status quo and design for people’s real needs. Integrity is at the center of everything we do.

Embrace the journey

We adopt a clear and straightforward approach to building solutions. We are not afraid to push our vision of a better world.


The right mix of passion and expertise

Pedro Modrach

Head of Engineering

Pedro Teixeira

Product Manager

David Chapa

Customer Success Manager

Alice Oliveira

Alice Oliveira

UI/UX Designer

Yasmin Graeml

Yasmin Graeml

Communications & Marketing

Rafael Kerr

Rafael Kerr

Software Engineer

Diogo Travassos

Diogo Travassos

Software Engineer

Letícia Soares

Letícia Soares

Software Engineer

Pedro Costa

Pedro Costa

Customer Success

Jorge Eguino

Jorge Eguino

Growth & Parterships

Minga Vigil

Minga Vigil

Finance & Business Operations

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Supported and Invested by Industry Leaders

Featured in

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