Discover the latest insights on customer engagement, loyalty and gamification and how innovative financial institutions across the Americas are joining efforts with Flourish FI to empower people to create better money habits.
Flourish is changing the way that people interact with money by empowering individuals to build positive money habits. When you have a big mission to achieve, it is important to recalibrate strategies and sometimes change the path. We started our journey with our direct-to-consumer app and learned how to drive users to save more through engaging and rewarding experiences. These leanings about behavioral change and engagement allowed us to develop a powerful B2B solution that builds financial engagement and loyalty for our financial institution partners.
In 2023, we Flourished changing the way people across the Americas interact with money and leading the future of financial services. In addition to expanding to six countries, forming strategic partnerships, and redefining engagement across various financial services, our impact extends to transforming delinquent accounts into reliable payers and revolutionizing the way users interact with digital wallets and traditional bank accounts. Let's explore these remarkable achievements that have further solidified our commitment to shaping the future of financial services.
Latinos entrepreneurs are gamifying the banking system to help individuals build positive money habits. The company is already empowering people through financial institutions in the US, Brazil, Mexico and Bolivia and soon announcing bank clients in Costa Rica and Colombia.
In case you have not seen any of the Barbie live-action commercials in the past months, the new movie is about who is the main character and rules Barbieland. A similar "fight" is happening between banks and financial institutions to be the clients’ number 1 account. In Brazil, for example, on average, people have 5 accounts but will only receive their salaries and concentrate most of their spending on one of them.
The first Flourish Silicon Valley Immersion was very successful! We brought together a select group of clients, partners, and Flourishers for an immersive experience in the heart of Silicon Valley, exploring the future of financial services and how to design responsible products, and connecting with industry experts and innovators. Let's recap some of the highlights!
We are happy to organize the first Flourish Immersion: Fintech, Behavioral Science & Customer Engagement in the Silicon Valley for our clients and partners. A selected group will be participating on talks and networking sessions with industry experts and innovators in order to discuss the future of financial services.
Flourish integrates its customer engagement and financial wellness platform with Tricolor to enhance both borrower’s financial health and digital experience San Francisco, California, January , 2023 — Flourish Fi, a California-based fintech, has partnered with Tricolor to expand on its mission to provide responsible products and drive financial inclusion for US Hispanics to launch a financial wellness and loyalty program. […]
Parceria inédita entre a Focus Financeira e a Flourish FI busca desenvolver melhores hábitos financeiros, com a ferramenta de ciência comportamental e gamificação da startup Flourish, original do Vale do Silício. São Paulo, 16 de agosto de 2021– Guardar dinheiro e pagar suas dívidas em dia será mais fácil e divertido para os clientes da Focus Financeira a partir de […]
The launch of Ganasol integrates Flourish Rewards Engine to enhance BancoSol’s digital experience and customer engagement. La Paz, Bolivia, May 25, 2021 — Expanding on its mission to drive financial inclusion for Bolivians, BancoSol has partnered with California-based fintech company, Flourish, to launch a new digital engagement platform called GanaSol. GanaSol rewards users for building positive money habits and enhances the […]
A falta de educação financeira reforça a ideia de que ter uma reserva de emergência, pagar o cartão de crédito em dia e ter bons hábitos financeiros é uma exclusividade para quem possui uma renda alta. E, durante a pandemia, a falta de uma reserva de emergência se provou ser um problema, a maior parte das pessoas não está financeiramente […]
No último ano o mundo aprendeu que é possível trabalhar sem estar necessariamente dentro de um escritório. Mas como manter a cultura da empresa, funcionários unidos e alinhados quando todas as interações são virtuais? A rotina do trabalho remoto não é um grande desafio na Flourish, com colaboradores em quatro países diferentes, a empresa investe em reuniões de equipe e […]
Conheça o escritório virtual da Flourish FI – Pastas guardadas nas nuvens, relógios marcando horários de diversos fusos, cafés chegando via aplicativo e encontros em salas de reuniões online. É assim que funciona a Flourish, fintech do Vale do Silício. Com o avanço da vacinação começamos a, finalmente, entrar no tão esperado e debatido “novo normal”. Depois de quase um […]
This summer we onboarded three talented individuals to collaborate on special summer projects. Isabella Paschuini, Vitor Tavares and Fabrício Estay will be applying their superpowers and new learnings to expand the Flourish mission of empowering people to build positive money habits. Isabela Paschuini — Product, Behavioral Science Isabella Paschiuni has a bachelor’s degree in business administration from Rio de Janeiro […]
Our team is growing and we are happy to announce the new Flourishers that joined our mission of empowering people to build positive money habits and helping financial institutions build stronger digital relationships with their customers. Guilherme Barreto, Yasmin Graeml and Zaan Pirani are now officially part of the Flourish team. Guilherme Barreto — Customer Success & Enablement Guilherme Barreto […]
We’re excited to welcome Cristiano Miano to the team as Head of Strategic Partnership & Product! At Flourish we help financial institutions build stronger digital relationships with their customers. Through personalized financial products we leverage behavioral mechanics, automation, and data-driven insights to reduce churn and drive deposit growth, all while empowering individuals to build healthy financial habits. Earlier this month, we announced an investment round led […]
Pedro Moura and Jessica Eting met as classmates at UC Berkeley Haas School of Business. They embarked on the journey to encourage individuals to establish and practice good financial habits. Meet our founders to understand how Flourish’s mission connect to their personal stories and better understand they goal of helping people to ative financial freedom. Pedro: “I was born in […]
Today, Flourish FI, a financial company founded in Berkeley and perfected in Brazil, was announced as one of eight global winners of the inaugural round of grants from the Mastercard Strive Community Innovation Fund. The digital rewards and engagement platform for financial institutions, will receive a share of $1 million in total grant funding towards their […]
A Flourish FI é uma das oito vencedoras globais da rodada inaugural de concessões do Innovation Fund da Strive Community. O fundo de 1 milhão de dólares foi dividido entre as empresas para financiar projetos de impacto social para pequenas empresas. As pequenas empresas, como as que são apoiadas pela tecnologia da Flourish FI, são agentes essenciais do crescimento inclusivo, […]
The new year is a great time to set goals and review our achievements and looking back in 2021 made us very proud of the results of our work. We continue to onboard new banks & financial institutions across the Americas to deploy our financial wellness solution and expand their impact. What a year at Flourish FI! The Flourish squad […]
The judges have spoken, and Flourish FI was selected as one of the winners of the Inclusive Fintech 50 (IF50) competition for 2021. The award is organized by the Center for Financial Inclusion (CFI) and is sponsored by Visa, MetLife Foundation, and Jersey Overseas Aid & Comic Relief, with support from Accion and IFC. This year, the focus of the […]
Berkeley startup uses gamification and loyalty programs to develop a financial wellness platform to provide banks, retailers and fintechs with a solution for revenue growth and customer retention Berkeley, CA- With clients in the US, Bolivia and Brazil, Berkeley-based startup Flourish announces it has raised $ 1.5m in its first institutional round, led by Brazilian venture-capital firm Canary. Founded by […]
Startup cria soluções de recompensa e lealdade com plataforma de engajamento digital para instituições financeiras para ajudar bancos, varejistas e fintechs a reterem clientes e aumentarem receita Com clientes nos Estados Unidos, Bolívia e Brasil, a Flourish acaba de receber sua primeira rodada de aportes, em captação liderada pela firma de venture capital Canary. O aporte de US$ 1,5 milhão […]
A gamificação para instituições financeiras tem se tornado cada vez mais popular em aplicativos e bancos digitais, com o objetivo de aprimorar a experiência do usuário e impulsionar o engajamento dos clientes. O uso de elementos e design de jogos em diferentes contextos para motivar e engajar pessoas a alcançarem seus objetivos tem sido chave para o sucesso de produtos […]
Gamification for financial institutions has become increasingly popular in mobile applications and digital banking, as businesses seek to enhance user experience and drive customer engagement. The use of game elements and design in non-game contexts to motivate and engage people to achieve their goals have been game changers in many industries. We have experienced successful usage of game-elements in Health […]
We all know the importance of data-driven personalization and recommendations in the digital economy. In the post-pandemic world, these are rooted in our daily activities from watching a movie to listening to music or making an online purchase. Netflix recommends the next show you are likely to enjoy, Amazon recommends items you will likely need (or not), and Spotify recommends […]
At Flourish FI we love puzzles, maybe it is because it matches our solution that is divided in pieces where you can connect and build something bigger. When someone joins us, as part of our startup culture, we send a puzzle into our onboarding kit. Last month we also played a virtual version of the game during our happy hour. […]
My curiosity about behavioral economics started during my undergraduate days at UC Davis where I first read Freakonomics by economist Steven Levitt and New York Times journalist Stephen Dubner. Little did I know that more than a decade later the concepts in their book were going to heavily influence my career and the way we think about product interventions at […]