We’re excited to welcome Cristiano Miano to the team as Head of Strategic Partnership & Product!
At Flourish we help financial institutions build stronger digital relationships with their customers. Through personalized financial products we leverage behavioral mechanics, automation, and data-driven insights to reduce churn and drive deposit growth, all while empowering individuals to build healthy financial habits.
Earlier this month, we announced an investment round led by Canary. We are excited to focus on the next stage of our growth by investing in both people and products to further scale our impact. There is a huge opportunity ahead of us to expand across the Americas and to achieve these goals. We are investing in top talent with experience in technology, behavioral science, and financial services.
Today we are delighted to announce that Cristiano Miano is officially a Flourisher and joins us as the Head of Strategic Partnerships & Product. With more than 20 years of experience as an entrepreneur focused on b2b solutions, financial services, and communication industries, Cris will lead partnership development in Brazil and work closely with our product team.
“I am incredibly excited to have Cris join our leadership team,” says Pedro Moura, CEO, “Cris’ passion to create responsible financial products combined with his deep expertise in building loyalty programs for top brands makes him an ideal person to accelerate our mission.”
Previously, Cris developed powerful engagement programs for large global brands such as Coca-Cola, Honda financial services, and CitiBank. More recently, he brought his superpowers to the fintech ecosystem where he spearheaded product initiatives at Neon, one of Latam’s largest neobanks. Driven by a personal mission to empower others to build positive money habits, Cris initially joined Flourish as an Angel investor and now he joins us full time to open new markets. Cris graduated from renowned Brazilian institutions, Insper and PUC-SP, and spent time at Harvard Business School in the OPM program.
“Flourish’s brilliance and purpose won me over,” says Cris, “After two decades of creating engagement strategies for the largest industries in the world, there came a time when my soul wanted to be able to impact people more directly.
Flourish empowers people to improve their financial lives and we will have the greatest impact by distributing our product through financial institutions. I am excited to join a startup that is doing everything I’ve imagined creating: giving financial power to people who are just starting out on their financial journey.”
Cris will be focused on ensuring we’re building products that people love and building strong relationships with the banking and fintech communities.
Bem vindo, ¡bienvenido!, and welcome to the team Cris!